030: Building A Brand Anywhere in the World with Brian Smith

Brian Smith on As Told By Nomads Jan 8th 2015


Brian Smith, Founder of the world famous UGG Australia Brand graduated in 1978 as a Chartered Accountant in Australia, Brian came to California looking for the next big opportunity to bring back to Australia. While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US. With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past three years. 

Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life. For more show notes please head over to www.uydmag.com/podcast/building-a-brand-any-where-in-the-world-with-brian-smith


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