How do you build a billion dollar brand if you have no marketing experience?
Brian Smith is the man whose vision created the boots that you know and have seen around the world. He is a former accountant who founded UGG Australia and sold it to Deckers Outdoor.
I invited him here to tell the story of how he did it and to teach us how he built this mega brand.
Brian recently wrote a book about his experiences in business called The Birth of a Brand.
is the founder of UGG Australia
and sold it to Deckers Outdoor.