#54 - UGG: Building An Iconic Brand with Brian Smith

Brian Smith on The Competitive Edge Dec 2nd 2014


Brian Smith the founder of popular shoe company UGG joins us on the show today to talk about his journey building a world class brand. You'll learn about how an optimistic aussie started his business from scratch in a foreign country after an idea hit him while reading a surfing magazine. 
One of the most challenging things an entrepreneur faces is just the resiliency to hang in there in the face of adversity and uncertainty. Mastering this was a key part of Brian’s journey and something we’re going to dive deep into during this episode.

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