Today’s guest is an inspiring entrepreneur who defies the odds in a male-driven industry and has many thoughts on changing this status quo. Rather than focusing on issues, she collaborates with organizations to provide a gateway for young people to develop interest in technology and entrepreneurship.

When she was 8 years old she submitted her first marketing plan, managed a non-profit event at 12, led a team of marketers in one of Canada’s best managed companies at 24 and was a Director at a Publicly traded company at 25.

She co-founded her first company with her sister and then leading to a global market share of non-profit customers for communication and membership management.

Today, she is working on a new company, realSociable, focused on social insight for deeper engagement with customers.

RealSociable is making a lot of noise and growing rapidly. so far, customers have included such companies as HP, Vodafone, Microsoft, and Salesforce.com.

Now, let’s hack…

Dalia Asterbadi.

What you will learn in this episode:

• Why you need to build your own true inner circle
• The first two years in business is all about figuring it out
• Don’t anticipate being wrong, but be ready to accept that you are
• Why you need to be the person that takes the blame for failure

Resources and links mentioned:

• RealSociable
• ClubRunner
• 21 Immutable Plays of Prospecting (Free Download at bottom pf page)
• Dalia on Twitter
• Show Sponsor: FreshBooks 30-day Free Trial