Dave Verwer's story is unique to say the least. With just one tweet dave received over 600 signups for iOS Dev Weekly before he sent the first weekly email. Then based on his own need for a better solution than MailChimp, he created Curated to streamline his workflow and save time each week. Based on the massive success of iOS Dev Weekly, Dave decided to open up Curated to the world; but the way he went about the launch was unconventional, yet extremely effective. Listen now to learn why his launch strategy worked so well.