Today’s guests is an online marketing strategist and author of several books on marketing, most notably The New Rules of Marketing and PR with over 300,000 copies sold to date.
At the height of the dot-com boom, he was vice president of marketing at NewsEdge Corporation, an online news distributor with $70 million in revenue.
In 2002, after NewsEdge was sold he was fired.
Like any entrepreneur would do, he started his own business to refine his ideas, work with select clients, and teach others through writing and speaking.
The marketing programs he has since developed are responsible for selling well over one billion dollars in products and services worldwide.
Now, let’s hack…
David Meerman Scott.