Welcome to episode #479 of Six Pixels Of Separation - The Mirum Podcast. The challenge with any business (the ones that are digital... and the ones that are not) is getting a consumer to not only pay attention, but to become a customer. Even then, getting someone to buy from you once is not the same as getting them to buy from you frequently. It's a busy world, and the push for a consumer to try something new is everywhere. Gabriel Weinberg is the founder and CEO of DuckDuckGo. If you think you're in a competitive business, DuckDuckGo is a search engine that doesn't track you, but it's hard to compete in a Google world. Before entering the search world, Weinberg was the cofounder of Opobox, which was sold for $10 million. Now, a major book publisher is releasing a newer version of the book he co-authored titled, Traction - How Any Startup Can Achieve Explosive Customer Growth. Originally, he self-published the first edition of Traction, and - using techniques from the book - managed to sell over 35,000 copies across three printings, now with 160+ 5-star Amazon reviews. Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #479 - Host: Mitch Joel.

• Running time: 52:19.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter. 
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's my conversation with Gabriel Weinberg.
• Traction - How Any Startup Can Achieve Explosive Customer Growth.
• DuckDuckGo.
• Follow Gabriel on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #479 - Host: Mitch Joel.

Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast david usher digital marketing duckduckgo facebook gabriel weinberg google iTunes j walter thompson marketing blog marketing podcast mirum mirum agency traction twitter wpp