Startup founders are so often focussed on their product that they expect customers just to gravitate toward it once it is released. However wonderful your new idea, this is rarely the case.

Even if you do find some early adopters establishing any meaningful growth can be difficult.

In a world where Google dominates the search market launching a new search engine is probably one of the hardest sectors to win customers. In 2008 Gabriel Weinberg did just this, launching his search engine called DuckDuckGo.

DuckDuckGo now gets over 10 million searches a day and Apple last year included it in the Safari browser on iOS. Even with its unique take on user privacy Gabriel has worked hard to establish a foothold in the search sector.

From lessons learnt trying to grow his own customer base he has co-authored the book Traction: How Any Startup Can Achieve Explosive Customer Growth. In the book Gabriel outlines a framework he has developed called Bulls Eye that allows for a more structured approach to customer acquisition for any business.

In this episode I interview Gabriel about DuckDuckGo, his new book and the methodology behind it.

Listen in and please do let me have any feedback in the comments below.