Whether you're working on a startup or building a movement, the success begins with traction. Gabe joins us to talk about applying the principles in his book to our own businesses, to create customer acquisition and growth.

In this episode, hear:

• Non-comformity
• Bouncing back from dark periods
• Being "long-term greedy" vs "short-term greedy"
• Developing capacity for failure
• Gaining or creating business traction
• Testing traction channels
• The future of search

For resources mentioned, links, and 500+ episode archive, visit The Man Behind Google's Fiercest Competitor