If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. These words are on the back of Jay Baer’s latest book, Youtility: Why Smart Marketing Is About Help Not Hype and encapsulate the heart of what Youtility means. This episode of Content Marketing 360 Radio Show host Pamela Muldoon is joined by marketing consultant, speaker and New York Times Best-Selling author Jay Baer, Convince & Convert to break down some of the essential components that make up Youtility. Jay will talk about the changing landscape of marketing and why now, more than ever, the more useful you are to your prospects and customers, the more successful you will be. Learn how to generate a true Win-Win in business and how providing useful information will not only grow your audience but your bottom line. Jay will also share a few stories from the book to drive this concept home and give you some real-world examples of how providing quality information and education has helped companies around the globe, regardless of size or location. If you want to learn how to let go of the hype and truly help your customers, than take time to listen to this show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.