You can only manage what you measure. Then where does a business begin when it comes to measuring content marketing? This episode of Content Marketing 360 Radio Show, tackles that question with special guest Jay Baer, CEO of Convince & Convert, international content marketing & social media speaker and co-author of The NOW Revolution: 7 Shifts to Make Your Company Faster, Smarter, and More Social. Jay will help you set up the process for success by sharing the four types of measurement needed to launch correctly. Learn how to choose the right data by knowing what you define as success; for your content marketing strategies and for your overall business goals. By setting up measurement before you get started, you can ensure the information you track will provide the necessary details to make smart decisions and deduct a true ROI! If measuring your content marketing is a struggle, you must hear this show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.