Today’s guest, Jay Baer, has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500.
His current company – Convince & Convert – is the fifth multi-million dollar company he has started from scratch.
Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.
His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times best seller list.
Now, let’s hack…