EL 045: Marketing so Useful that People Will Pay for it, with Jay Baer

Jay Baer on Enchanting Lawyer Podcast Nov 24th 2014



Jay Baer is a marketing consultant, speaker, author and founder of `Convince and Convert` - a digital marketing advisory company. His book, `Youtility` is all about the concept that one of the best ways for companies to be seen is by putting out content that is useful to people. Having seen a taxi-driver`s local bar and restaurant guide, he realized that one of the best ways to draw attention to yourself as a business is to offer useful information and this creates long term and faithful customers.  In today`s show, Jacob chats to Jay about his book, sharing useful information, podcasts and the power of video


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