Jay Baer is a marketing consultant, speaker, author and founder of `Convince and Convert` - a digital marketing advisory company. His book, `Youtility` is all about the concept that one of the best ways for companies to be seen is by putting out content that is useful to people. Having seen a taxi-driver`s local bar and restaurant guide, he realized that one of the best ways to draw attention to yourself as a business is to offer useful information and this creates long term and faithful customers.  In today`s show, Jacob chats to Jay about his book, sharing useful information, podcasts and the power of video