In this episode we were joined by Joel Gascoigne, Founder and CEO of Buffer. He discussed his background, the story behind Buffer, and the importance of creating a values driven culture from early days and growing the team with a culture fit in mind. Joel Gascoigne is a co-founder and CEO of Buffer, a web-based platform that helps users share social media content. Prior to Buffer, he co-created OnePage where he learned a vast amount about the realities of running a web startup, worked as a web developer at Priority Research and as a web designer and developer at joelg.co.uk. Joel obtained a degree in computer systems from the University of Warwick.