Today I have a founder who discusses why it’s so important to start a company for the right reasons. The biggest lesson from that business was that he’ll never do it that way again. Nir Eyal is the founder of AdNectar which is a virtual goods deployment system allowing social networking sites and applications to monetize their virtual goods inventory.

Nir Eyal is the founder of AdNectar which is a virtual goods deployment system allowing social networking sites and applications to monetize their virtual goods inventory.

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