Nir Eyal joined me today to chat about "Hooked: How to Build Habit-Forming Products," his new book which focuses on the Hook Model. We chat in-depth about The Hook Model and how you can use it to increase usage of your product.

Nir is a researcher that has written for TechCrunch, Forbes and Psychology Today. He also frequently speaks about The Hook Model to Fortune 500 companies and industry conferences. He's also lectured at Stanford and has sold two different technology companies.

Get a hold of Nir:

• Personal Blog
• "Hooked: How to Build Habit-Forming Products" Book
• Twitter