Scaling a Bootstrapped Business Past 1,500 Paying Customers with Ruben Gamez

Ruben Gamez on Bootstrapped with Kids Feb 19th 2014


Description

Call it growth hacking, customer acquisition strategies, or just plain good marketing, Ruben Gamez give us the goods on how he grew Bidsketch from a side project to over 1,500 paying customers. Brecht talks with Ruben about the different techniques he used at different stages of his business, how the strategies evolved, and how he prioritizes the tactics he chooses. If you want to hear how a super analytical, freakishly deliberate, and successful bootstrapper does it, listen to this.Some of the topics covered are:How to grow an awesome advisor teamHow to choose the best next action to takeHow to learn from your past customer acquisition experimentsAdding a multiplier to your growth tacticsMaking deliberate big betsRethinking the value of asking for the credit card upfrontHow to look at your churn in a effective wayThere is a ton of great value in this interview. Please send Ruben a thank you on Twitter at @Earthlingworks.

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