Why You Should Forget Pre-Defined Product Categories

Ryan Singer on The Rocketship Podcast Aug 12th 2014


Ryan Singer, Product Manager at Basecamp, talked with us about stripping away pre-defined product categories and focusing on the niche you’re filling and the problem you’re solving. He shares lessons learned with Basecamp, as well as how they use Jobs-To-Be-Done to help them when they get lost.

site by mubs