Sunday Interview: Ryan Singer of Basecamp

Ryan Singer on The Rocketship Podcast Sep 11th 2016


Ryan Singer the Product Manager at Basecamp, talks with us today about what the process looked like when designing and then releasing the newest version of Basecamp. He talks about how he used the JTBD framework to establish clarity when deciding the core mechanics of his product, and how using that framework enabled him to bring focus to the product launch.

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