Today’s guest is one of the most well-respected and prolific marketing minds alive today.
After his first job out of college working at a software company, my guest started a book packaging business, which he later sold to his employees.
He then co-founded Yoyodyne, a unique marketing service and company — he sold this company to Yahoo! in 1998 for $30 million.
During that time, he launched another web company called Squidoo, which was acquired in 2014 by HubPages.
He writes daily to his blog, one of the most popular blogs in the world, and he has also written 18 books that have been bestsellers.
You can win a copy of his latest book here.
Now, let’s hack… Seth Godin.
In this 37-minute episode Seth Godin and I discuss:
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